CONTENT

It’s king, right? I’ve had the opportunity to concept and produce a wide range of original, editorial, commercial and branded content, including brokering many brands’ first ever artist/influencer-led branded content efforts in the early 2010’s.

LIONS SHARE - ORIGINAL CONTENT HIGHLIGHTS

LIONS SHARE was co-founded by myself and Cathleen Cher and was sold to JADED in December 2023. We were previously a US and China-based music, culture and media consultancy and original content production house for East-West crossover projects, cultural events, and content.

LIONS SHARE PODCAST

60% of the globe is Asian, making us the lion’s share of the world, but we’re still underrepresented on music’s global stage. The LIONS SHARE podcast strives to change that by highlighting the music and creativity of Asia and the Asian diaspora in a Spotify-exclusive music+talk podcast sharing music from emerging artists and themed episodes led by special guests and artists.

Browse my favorite episodes below!

THE LION AWARDS

A 3-day peoples’ choice charity awards show including 12+ categories honoring Asian creatives across multiple disciplines.

Talent: Eugene Lee Yang, MC Jin, Yuna, Tim Chatarangsu, Tway da Bae, Kelly Mi Li & more

Co-presenters: Live Nation, Asian Hustle Network, MAMA, Asian Podcast Network & more

Sponsors: Amazon